Then, put 10 gallons of ale...and a cock into two quarts of sack, and put to it five pounds of raisins of the sun – stoned; some blades of mace, and a few cloves.
"The Closet of the Eminently Learned Sir Kenelme Digby Kt. Opened,” 1677.
"Somewhere over the Pacific, Pabst Blue Ribbon began putting on airs."
writes Evan Osnos, staff writer at the New Yorker, as he wonders how Pabst became a hipster phenomenon and now a Chinese status symbol. Read more about the weird Bill Murrayification of Pabst branding here. 44 bucks a bottle sounds a bit awesome, but Cock Ale knows that irony knows know price ceiling. Or does it?
